Dresdner Bank Direct24

Dresdner reaches Web-savvy customers with online offerings and a venture into Second Life »

Rebuilding financial brands »

With bank stocks declining in value, are bank brands suffering to the same extent? Mich Bergesen looks at the performance of 23 leading financial firms through the lenses of stock price, brand value, and brand health. His analysis yields both predictable and surprising results.

Investing in the future »

As a major sovereign wealth fund, the Abu Dhabi Investment Authority was noted for its high-profile investments, but some feared it hid a political agenda. A Landor branding program helped dispel anxiety and solidify ADIA's position as a trustworthy independent investor.